D4 Case Study

A non-traditional solution brings speed, cost effectiveness, and engagement to essential sales training

Time. Money. Internal resources. Employee adoption and engagement. These are just a few of the obstacles companies face when developing coprehensive sales training. Traditional approaches to training – whether online or instructor led – typically take months to develop, require many hours of learner time, and come with a hefty price tag. Even then, too often adoption can be spotty and employees fail to implement what is taught.

Project

As D4’s recent growth expanded its portfolio of offerings and increased its sales team, they realized that a geographically dispersed salesforce would benefit from formal sales training. Their goal was to deploy online, mobile-accessible sales training to decrease the inconsistencies in company and product positioning – especially in conducting sales calls and handling prospect questions and objections.

Background

D4 is a leading provider of managed data and discovery services to law firms and corporations. The company’s state-of-the-art data center operations in New York are complemented by electronic discovery and litigation support offices throughout the country. D4 has been recognized by Inc. Magazine as one of the fastest-growing private companies in the United States for four consecutive years.