2009 saw the rise of songs like “Video Phone” by Beyonce, “Text Me” by R. Kelly, and “LOL :)” by Trey Songz. Next came Carly Rae Japsen’s “Call Me Maybe” in 2011, and recently “Hotline Bling” by Drake became the best-selling song in the U.S.. Despite the silly nature of these cell phone centered songs, they tell (or sing) us something about where people are choosing to spend their time. According to a study done by eMarketer, the global population of 2.5 billion selfie-taking, snap-chatting, tweeting millennials spent a whopping hour and 28 minutes a day on their mobile devices in 2012.
Fast forward to 2016, where are they now?
Well, they’re still checking their phones. The difference is, now it’s for things like email, internal collaboration, business networking, and company research. eMarketer predicts the total for daily phone usage to rise to three hours and eight minutes in 2016. But this is good news! A study done by AT&T and the Small Business & Entrepreneurship Council showed that solid mobility practice saved businesses a collective $67.5 billion dollars this year, $15.6 billion a year in savings resulting from the direct usage of mobile apps alone. But how can a solid mobility practice help your learners?
Stay tuned this week for our III part series on how using mobility can elevate your training programs, here’s what we have in store for you: